Photography + Motion
A simple and delicious, sunshine inspired Co-Op.
Jo Sidey regularly shoots for one of the world’s largest consumer co-operatives, owned by millions of members - the much loved Co-Op. Tone: Delicious. Playful. Sunshine.DELICIOUS: These images stop customers in their tracks and encourage them to indulge, invite people over, and share the big hitter classics that make all our mouths water. PLAYFUL: We capture playful moments and eccentric movements that add a dynamic interest for the viewer, without feeling too contrived and perfect. SUNSHINE: We evoke the feelings of warmth, excitement. authenticity and possibility of British summertime. Never missing a drip - freezing moments in time and creating lasting memories with Co-Op. Co-Op
Client - Co-Op Food
Product - Various
Agency - VCCP / Girl & Bear
Co-Op Team - Dominique Durant, Jo Fisher, Ben Brosnan, Roni Boys, Amy Banks
Production Agency - At Collective
Creative Director - Rachel Morris
Senior Creative (Motion) - Jason Kelly
Senior Copy-writer - James Hodson
Motion Director - Jo Sidey
Photographer - Jo Sidey
DOP - Gavin Williams
Lighting (Motion) - Ken Street
AC - Ernest Tu
Art Directors - Stills (VCCP) - Thomas Hardwick, Agatha O'Neill, Will Hazleton
Copy Writers - Stills (VCCP) - Ana Patterson, Sarah Lisgo
Account Director - Ness Burns
Account Manager - Harriet Wilkinson, Eden Miller
Motion Production - At Collective
Executive Producer - Kay Edwards
Senior Producers (VCCP) - Andy Gorton, Sam Henshaw, Keagan Russell
Project Manager - Kat Bartlett
Digital Assistants - Chloe Ackers / Sam Reeves
Lighting - Simon Paterson, Ken Street
Food Stylist - Saskia Sidey
Food Stylist Assistants: Caitlin Macdonald & Susanna Unsworth
Prop Stylist 1 - Alexander Breeze
Prop Stylist 2 - Holly Bruce
Retouch - Stanleys Post
Studio: Sidey Studio