Jo Sidey has been shooting for Popeyes since 2022 and works closely with the brand to create their OHH and menu images. Recently Jo directed some indulgent motion shots for in-store media.

What could beat crispy, fresh, hot fried chicken full of crunchy big flavour? Jo’s work for Popeyes combines technical ability to show every detail, whilst celebrating imperfections and realness that make these products so indulgent and cravable.

Client - Popeyes Chicken

Product - Various

Agency - Client Direct

Popeyes Team - Grace Elder, Dave Hoskins

Production Agency - At Collective

Motion Director - Jo Sidey

Photographer - Jo Sidey

DOP - Lloyd Cook

Focus Puller - Max Edmed

Gaffer - Simon Patterson

Digital Assistants - Chloe Ackers, Grace Lund, Sam Reeves, Aloha Bonser-Shaw

Executive Producer - Vikki Pettifer

Food Stylist (Stills) - Saskia Sidey

Food Stylist (Motion & some stills) Livia Abraham

Food Stylist Assistants: Caitlin Macdonald & Susanna Unsworth

Set Design - Charlie Stuart-Grumbar

Retouch - Stanleys Post

Studio: Sidey Studio