Goodfellas
Jo Sidey shot the latest OOH campaign for Goodfella’s, who teamed up with TBWA/MCR to carve out a fresh space in the crowded frozen pizza aisle. The challenge? Bring the brand back to its roots while making it feel right at home on today’s dinner tables. The creative direction leans into the joy of midweek meals—those easy, satisfying moments that bring everyone together.
Client - Nomad Foods
Product - Goodfella's
Agency - TBWA/MCRD
Production Agency - Hogarth Worldwide
Motion Director - BLOK - Outsider
Photographer - Jo Sidey
Art Director - Jason Chadwick
Art Director - James Hatt
Stills Designer - Danny
Assistant Art Director - William Brown
Copy Writer - Sam Rutter
Senior Account Manager - Caro Demoulin
Account Manager - Ashton Kelly
Motion Production - Outsider
Production Manager - Tom Benkins
Production Assistant - Tom O'Brien
Executive Producer - Tanya Fitzgerald
Stills Producer - Candy Field
Assistant Producer - Jordan Wells
Agency Stills Producer - Alexis Myers
Digital Assistant - Chloe Ackers
1st Lighting Assistant - Simon Paterson
2nd Lighting Assistant - Rory Ronnie
Food Stylist - John Bentham
Costume Designer - Aartthie Mahakuperan
2nd Assistant Director (Stills Unit) - Caspar Campbell
Wardrobe Assistant - Tilly Hopcroft | Nicola Ribeiro
Runner - Tom Jacobs | Rose Arthur | Zoe Bradley | Tom Breheny
Hair & Make-up Artist - Fiona Fellows
Hair & Make-up Assistant - Corrine Robinson | Sarah Jane Pucci
Set Decorator - Penny Crawford
Producer - Gareth Francis
Prop Man - Ezra Mantell
Art Department Assistant - Matt Saunders