Goodfellas

Jo Sidey shot the latest OOH campaign for Goodfella’s, who teamed up with TBWA/MCR to carve out a fresh space in the crowded frozen pizza aisle. The challenge? Bring the brand back to its roots while making it feel right at home on today’s dinner tables. The creative direction leans into the joy of midweek meals—those easy, satisfying moments that bring everyone together.

Client - Nomad Foods

Product - Goodfella's

Agency - TBWA/MCRD

Production Agency - Hogarth Worldwide

Motion Director - BLOK - Outsider

Photographer - Jo Sidey

Art Director - Jason Chadwick

Art Director - James Hatt

Stills Designer - Danny

Assistant Art Director - William Brown

Copy Writer - Sam Rutter

Senior Account Manager - Caro Demoulin

Account Manager - Ashton Kelly

Motion Production - Outsider

Production Manager - Tom Benkins

Production Assistant - Tom O'Brien

Executive Producer - Tanya Fitzgerald

Stills Producer - Candy Field

Assistant Producer - Jordan Wells

Agency Stills Producer - Alexis Myers

Digital Assistant - Chloe Ackers

1st Lighting Assistant - Simon Paterson

2nd Lighting Assistant - Rory Ronnie

Food Stylist - John Bentham

Costume Designer - Aartthie Mahakuperan

2nd Assistant Director (Stills Unit) - Caspar Campbell

Wardrobe Assistant - Tilly Hopcroft | Nicola Ribeiro

Runner - Tom Jacobs | Rose Arthur | Zoe Bradley | Tom Breheny

Hair & Make-up Artist - Fiona Fellows

Hair & Make-up Assistant - Corrine Robinson | Sarah Jane Pucci

Set Decorator - Penny Crawford

Producer - Gareth Francis

Prop Man - Ezra Mantell

Art Department Assistant - Matt Saunders

JO SIDEY

JO SIDEY